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Hello all! Please check out the letter and information below. If you know Providers in your area that work with women with urinary incontinence, please consider sharing this information. You can find FAQs and a flyer at this website

WI-INTUIT – Ob-Gyn UW-Madison (

• Over 60 percent of women experience UI
• The majority do not seek care
• Women want their clinicians to talk to them about UI



HEADLINE: Wisconsin researchers receive $3 million grant to help women with bladder health

INFO: University of Wisconsin–Madison, in partnership with the Medical College of Wisconsin and MetaStar, Inc. has received one of five grants funded nationally to support primary care practices to improve screening and treatment for urinary incontinence in women. The research is funded by the Agency for Healthcare Research and Quality (AHRQ) and is the latest in a series of large multi-center grants to support primary care quality improvement efforts EvidenceNOW: Managing Urinary Incontinence | Agency for Healthcare Research and Quality (

The Wisconsin research leadership team includes a urogynecologist, UW–Madison Associate Professor Dr. Heidi Brown, MD, MAS, a primary care physician, MCW Professor Dr. Joan Neuner, MD, MPH, and patient-reported outcomes measurement expert, MCW Professor Kathryn Flynn, PhD.  Their approach is unique among the five funded projects nationally because they seek to enroll and support diverse primary care practices across the state rather than focusing on practices within large health systems.

“Even though more than 60% of women experience urinary incontinence,” says Dr. Brown, “it remains vastly under-treated condition. Patients want their healthcare providers to start the conversation, but most of us are too busy to make it a routine part of our practice. Our goal is to support primary care providers to address incontinence without overburdening them at a time when they are busier than ever.”

The three-year research project started in February 2022 and will be enrolling primary care practices across WI for the next six months. To learn more, visit

Open letter to Providers

Hope your summer is going well! I’m working on a new project that I thought might be of interest to your clinic and female patients in your community.

Over 50 percent of adult Wisconsin women suffer from urinary incontinence, but most women go undiagnosed. MetaStar is collaborating with UW-Health and Medical College of Wisconsin on this new Agency for Healthcare Research and Quality (AHRQ)-funded Initiative to assist primary care to better screen and treat urinary incontinence in women. I’ve attached a one-page flyer and FAQ document that provides an overview of the project or you can visit our website: WI-INTUIT – Ob-Gyn UW-Madison (

The goal of the project is to work with 50 primary care practices across Wisconsin, including underserved communities. Each participating practice will receive $3,000 in addition to free expert quality improvement support, technical assistance, and resources. While the focus of the project is urinary incontinence, many of the project activities can be applied to do quality improvement (QI) on other topics of importance to primary care. Participation in this project can also help clinicians meet their QI maintenance of certification requirement.

I’d be happy to facilitate a meeting with a primary investigator to discuss how this may align with your clinic’s goals. If you aren’t the decision maker on QI Projects, please feel free to forward this information or let me know who is the correct contact.

Have a great day!

Lori Ann Manteufel

Project Specialist

MetaStar, Inc.

2909 Landmark Place

Madison, WI 53713

Phone (608) 441-8218